Keeping content up to date
Search engines check websites and web pages periodically, one thing they dislike is a stagnant web page. The significance of a website that isn’t kept up to date can drastically detract, which has a negative effect on your search engine ranking. There are many reasons to keep your content fresh and up to date, here is our top 4:
1. New visitors recognise new content
Having a news page with timestamps about anything to do with your websites topic or your businesses industry will help generate a strong online impression. Visitors to your website seek new content, they might not come back a 2nd or 3rd time if content is out of date or they see the
same old stuff.
2. Make visitors return
When someone visits your website or webpage and enjoys it, they are likely to carry out an action to further engage with it again. This might come in the form of bookmarking the page or flagging or liking it via a social media link. If this is the case they already want to return and you already have them hooked, providing fresh content keeps them coming back.
3. Competitor awareness
If you are keeping your website content more up to date than a competitor website you have an advantage over them. You may appear in the same search listings as that competitor, but if they have static content that isn’t updated, the search engines will favour your website and list you higher.
4. Linking with other websites
As you read on you will become aware the importance of putting links to your website in the right places. If you begin to imagine the network of links you can build up through social media and other websites. Start to think about the sheer number of potential visitors who come into contact with your link and even your website? Again, frequent updates are going to keep that stream of visitors happy and the webmasters who have chosen to link to your website. If you want your site to continue to rank higher in search listings and attract more visitors then you should always be adding to and improving it.
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WiseSwans SEO Services has a proven track record of search engine domination. Find out how our SEO San Diego Company can take you to the top of Google.
