The convenience of using B2B sites: what is important to take into consideration?
Sites those format are known as B2B (“business to business”), usually provide a different scenario of partnership with visitors, in contrast to “business to customer” type sites. For the creation of this sites it is important to think about the specifics of the convenience of using.
Companies that operating in the segment of “business to business” oriented not only on a one-time sale of goods or provision of services, but on a long-term cooperation. Now, we’d like to list some of the common basic features of the convenience of using sites.
Support after making a deal
Since the cooperation with a future client B2B site involves long-term cooperation, is very important to the visitors to know such information as with whom and how they will be able contact for support after the purchase of goods or performance of services. So information about further support should be presented in the B2B site.
Clients reviews
In general, reviews of people that have already used the services of the company are always important, but for B2B sites, they have a special importance. For those who will be on behalf of the client to make a purchase decision, you need to make sure that the company can fully trust, because it is usually a significant amount. They help to dispel doubts about the real customer reviews already cooperating with the company.
Examples of using
The so-called case studies or methods of using – one of the key elements of the convenience of using of this site. Future partners would like to know how another client have used the products in question. It is momentous here that the submitted case studies in such site were identified as precise as available and easily perceptible information.
Information about prices
On the one side, business customers would like to have an understanding just what is the price of a particular commodity or group of commodities, and on the other – is not always possible to pre-calculate the exact price if the product is further adapted to the needs of each individual customer. As a result, if the prices of goods are formed individually for each business client, it is better not to introduce visitors to the misconception, pointing immediately to the pages of the price of goods. Conversely, if the price of each product is constant, there is no need to hide it.
Information about discounts
Bear in mind, that on B2B sites purchases of the goods is usually comes to directly entire parties, discounts would be very interesting to the future buyers. Therefore, from the convenience of using standpoint B2B site will be useful to display on the page of product, how many will be able to save, if you order more goods. It will underline benefits from cooperation.
Repeated purchases
In terms of usability may be useful to offer business customers a simple procedure of repeat purchases. For instance, if a client constantly gets the identical group of products, you can advise him to do a second purchase of an automatic. This thing will save time for every sides.
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