What are affiliate web sites from the point of view of searching promotion?
In the case company has a number of sites, which are promoted at the same of similar topical searching requests, certain searching system sanctions can be imposed on one, or more, of them for so called affiliating. As a result, sites which are recognized by searching systems as affiliate go down in ranks and lose visitors. It will be said further about the ways of recognizing affiliate web sites by the searching systems and what do with these web sites.
The searching systems are operating effectively to reach the growing of effectiveness of their algorism, thus the new improvements appear. They help to clean the searching results from web undergrade sites, or web sites which don`t answer the users questions. The cleaners for affiliation is exactly one of such improvement, they deal with the availability of web sites of the same company.
If there are links leading to the several web sites of the same company in the adjacent places, it would lower the objectiveness of the searching results, that`s why searching engines try to avoid such situations. For this a special group of cleaners exists, which work is aimed on removal from the results ‘odd’ web sites of the same company. These are the cleaners for affiliate, and the web sites under their control are called affiliate in practice exploratory movement.
First of all, the web sites with identic or alike domain info, IP address, possessor’s info, textual and media content, styling, structure, etc. are at the ‘risk group’ for getting the sanctions for affiliation. Of course, the more such matches the higher is a chance of facing the cleaners which mentioned. In addition, if the web sites are progressing at the same or related searches, the risk is increasing.
You can find a plenty of cleaners in searching systems, but how can we find out if the site was sanctioned definitely for affiliating? Some receptions can be used to do it. One of them is to check all company web sites which are moved by the same searching. If it shows that one web site is on the same positions but the others are extremely lowered in ranks, it is likely that these sites became the affiliate for the searching system.
The second technique for checking if the site was cleanered for affiliation is a usage of а particular searching request. For Google, is: “keyword<<(url=”domain1.com”|url=”domain2.com”)”. Here the domain1.com and domain2.com are the addresses of the company`s web sites. If the check shows only one of the mentioned web sites, the other one is recognized as affiliate.
If the web site fell under the influence of the cleaners for affiliation as well as of any other cleaners, it will be rather difficult to go through this problem: you will have to ‘separate’ similar web sites and then to call maintainer of searching engines in order to exclude authorizations. So, of course, it is much easier to eschew affiliation taking right decisions in developing each of companies’ web sites.
The searching systems are opposed to them because they cause occupation of all popular results by one company, what is unacceptable. If different web sites of the company don`t try to occupy the searching results (are promoted by different keywords, work toward solving of various problems and have no matches) there will be no sanctions imposed on them.
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