Everyone wants their site to rank very favourably among search engines, and especially on Google, which is most popularly used engine. However, most people simply look for a miracle and hope that it will show up as a matter of chance rather than as a studied effort which is better capable of yielding results. There are simple rules of thumb which can be followed very simply and yet very effectively when you try and get your site ranking higher on Google.
The most important thing you need to look at is the structure of your web page. Ensure the more important parts of your page appear higher in the code so that they may be optimized. If you are relying on navigation which is based on images, this becomes more important for you. There are different ways that you can try and achieve this, and it is best that you undergo a complete study of the same before you make any modifications.
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As important as the site is the content on it. It is most important that your content is optimised. Content optimisation involves several parameters. The most important is that you have material which is relevant and important to the site, or no one will want to have a look at it anyway. Apart from this, it is also useful to have the content and plan formatted to give it a definite structure. Further, the content must be modified to have a high density of important keywords so that it has a higher chance of featuring and being viewed. You can increase the effectiveness and impact of your content by paying more attention to the layout of your text. By simply adding bold, italics or larger fonts you are increasing the chances of having the weight increased. This may be a very simple or even mindless exercise, but you will notice that it will take you a long way as far as ranking more favourably is concerned.
Attracting links to your site will certainly benefit you. The process called link baiting will not just help others come to your site, but will also increase the chances of your rating more favourably. You can use different methods including contests, inviting people to write or having people leave comments, and each of them will do their bit in helping you gain visibility.
Although it may seem simple, it is a time consuming, elaborate task which must be carries out diligently; considering there is so much that you can come away with after just a little care.
