Social Media is a platform where millions of users make connections and communicate with each other. Annual revenue of such international mega-websites is calculated in billiards of US dollars and it is hard to overestimate their progressive importance. More than 99% of the global population is registered in social media marketings. Today popular social media…
A Little bit of SEO technique Knowledge and experience are crucial for promotion. Unlike many other SEO companies Wise Swans always stick to our best experience of work with Google. Totally understanding how the Google search algorithms work – we build the marketing strategy for promotion individually for each project, and this strategy always leads to…
Commercial offer for web marketing SEO First of all we need to know the initial information about the website: it’s age and volume of text content; number of pages in the search engines index; CMS platform used to develop the website; history of SEO; number of external links; visibility in general keyword queries; quality of…
We always conduct a code audit since the quality of the code has a direct impact on indexation by the search engine’s web crawler. There are several important moments in the code that influence on the website marketing: Page downloading speed. Directly influences on the behavioral factor. If the website loads slowly the users leave the…
Keyword research for further web marketing Creating the semantic kernel of the website is the basic stage of web marketing. We need to do keyword research to find queries which your potential clients may search. When selecting we proceed from the topic of the website, business tasks and the budget of the project. Using various…
The website analytics for web marketing The analytics is the main stage in preparing to the website promotion. Each resource has chances to be promoted in search, and in order to determine the success of your website and to forecast bringing queries to good positions in the search results we need to gather and analyze…
First time web site marketing To create a strategy for such website we need to understand how long the website exists and in what condition are the links (if you already have any). Even if the website haв no makketing earlier in the search engines, it still may have external links from context ads or the…
New website under development If you only plan or have just started to develop a website we recommend you involving SEO experts at the initial stage of the web development. This will give you a huge advantage – you will get already optimized website for search engines with correctly set CMS, correct URLs, optimal structure,…
Strategy of website marketing A proper strategy in large part determines success and speed of the website seash marketing. To create a strategy we need to understand what goals and in what timeframes we are trying to meet. In other words SEO strategy is a plan for meeting a certain goal within a set timeframe.…
Internal interlinking Internal interlinking is an important part of the SEO and organic search ranking which not only allows to offer additional services, goods or content to the user, and thus to increase the average bill, but also helps to redistribute the weight in the website and improve behavioral factor. A well organized interlinking provides an…
SEO optimization of website structure A proper structure is 50% of the foundation for a successful website promotion. If the website structure is complicated, illogical and multilayer it is bad for both visitors and the search engines. But that’s primary a web design issue. To aviod that – visit this page to know more about Web…
Links for the website promotion We, as well as the search engines, desire to see in the results only attractive websites of high quality and good usability, completely meeting users’ requirements, and filled with interesting and useful content. And unlike the search engines we are capable of turning such desires into reality. 80% of our…