Creating e-commerce store as a sales tool for business
E-commerce stores have a lot of advantages in comparison with regular stores. But as in an ordinary store it is crucial to create the atmosphere that will be appreciated by the client.
In our opinion every purchase consists of two parts: “I want” and “I can”. When these parts match, then the purchase is made, if not unfortunately the purchase will be made somewhere else. At Wise Swans we know how to make your products a desirable purchase for every visitor of your website!
When the customer says: “I want!”?
When visiting a website the customer sees images and descriptions. The customer cannot touch, smell, try, switch it and push the buttons. You should make the best use of imges and text. If you sell clothes then everyone should feel how soft and tender is the fabric, the customer should imagine himself / herself in this dress or costume as if looking in the mirror. If you sell perfume then every line of the description should emit the scent. The more expensive is your product the more efforts will be needed when creating an eCommerce store to get the desired reaction from customers: “I want to buy this immediately!”
Some people are searching for a particular brand, some proceed from their budget. Quality, style, color, size, volume, country of origin are search categories. When developing the website of an e-commerce store it is necessary to provide for all search and assort options so that all customers’ “desires” are fulfilled and products from catalogues are immediately arranged as requested.
“I want” may be said about one item, but may expand as acquainting with the products assortment. The functions such as “Frequently bought together” or “The most popular items” may double your average bill.
“I want” appears in the store where the customer is cared for. “Online-assistant” feature helps to demonstrate care and attention. Wise Swans experts will perfectly cope with all these tasks, by providing you with original and effective solutions.
First steps
Tell us about your products and potential customers and we will create the eCommerce store of your dream! Such store where “I want” and “I can” will perfectly get along, where happy customers will come back to make another purchase, and where you will get constant income.
A serious and diligent work awaits. Building an e-commerce store requires efforts and money. However, in this type of business investments are paid back quickly. And subsequent maintaining and marketing of the website of your eCommerce store effectively carried out by our specialists will help your store to get to the leading positions and to the top of search results.
E-commerce design and development by Wise Swans gives you maximum opportunities!
Got more questions? Contact Us now via Phone +1.916.505.5057 or simply fill put the web form.