Internet Marketing – Use A Content Management System
Use a quality CMS to build your content pages. It gives you control of your content which you will thank yourself for once you have many articles and sections. The search engines will favour the use of ‘legit’ software.
A content management system seperates content from design, so even if you know nothing about website construction, you are easily able to add the crucial content needed for your website. You should focus your energy on your internet marketing strategy not your website development. A good CMS will solve this problem for you, however it is not an essential requirement, simply an option to make your life easier and allow you to focus on your internet marketing and promotion strategy.
Its worth remembering that your software should be legitimate should you decide to use a CMS to run your website. In our experience this makes a considerable difference to some of the search engines. If you are running a shopping cart you should still have the ability to add pages of text content to your website. This is an important part of your internet marketing plan. So why are we advocating the use of a CMS?
In order to promote your site via search engines and their subsequent results your going to need content. A CMS allows you to log into your own site, add or modify content, then publish. When a new article is added the site menu’s are updated automatically thoughout your site. This in itself would otherwise be a time-consuming task if done manually. Your efforts can now be channelled toward your content input as part of your internet marketing plan, not spent fixing endless website problems or making code mistakes on pages.
Internet Marketing – Keep It Clean
Either way – keep it clean! Your code should validate and have no errors in the page. Use a CSS stylesheet to minimise the code on your pages and give you even more control of the look and feel of your site. In order to run a successful internet marketing campaign you must start from the ground up – if you have website problems fix them now before you get any deeper into your internet marketing plan.
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