Internet marketing is a broad term often misused and misinterpreted.
Marketing is not just about promoting your website to the general public, it touches all aspects of your design, build, coding, styling, content and target audience. It affects almost every realm of your business if you have an online presence.
This internet marketing information is designed to help you wade through the plethora of web marketing advice and options available, understand the factors involved and their consequences, and bring qualified convertable leads to your site. In other words – a degree of success.
We decided to make this internet marketing advice available after spending a great deal of time trawling through internet marketing sites and becoming increasingly frustrated at the lack of genuine information available for both the “little man” getting his business off the ground and the larger players who have drowned in the SEO (search engine optimisation) sea. There are many so-called internet marketing experts out there who are quite happy to advise you when it is your business at risk – and charge you the earth for it. However years of experience guiding the technical development and marketing strategies of large UK online retailers have enabled us to focus on results – and results are all you should be interested in.
The ideal position you should be in when reading this internet marketing information is with no web site at all, but of course thats not going to be the case for most. Instead, take the time to apply the basic methods discussed, as well as the more complex issues. More often than not the basics of a successful website are overlooked by larger companies. If you are serious about building a business on the internet then you must be prepared to consider every option.
This internet marketing section will deal with all issues relating to internet marketing including those mentioned above, explaining root causes and effects and helping you to understand why things happen – or dont happen.
