SEO or Search Engine Optimization is a continual process that is never exhaustive.
It is vital to achieving and maintaining your rankings in the search engines, which in turn results in driving traffic to your website. Below are only a few of the many practices that enable preparation for ranking your website.
Naming Conventions
SEO begins with the initial building of your website. The names that you give your files have a huge impact on SEO. You need to have names that the google bots will associate with the content of your website. It is also important to determine in advance on how you want to join multiple words in your naming. Do you want to use a hyphen or an underscore? While this decision is irrelevant in your rankings, it is still a good idea to be consistent, to avoid a broken link on your files by not following your normal flow of file naming.
Link Structure
What you name your links can also have a great impact on SEO. You should name your links in relation to what the content of these links contain. Do not be afraid to put more than a few words into your links. I believe Google will allow an almost unlimited number of characters but to play it safe, I would keep it down to about 60.
Page Title
This is also very important. Your title should be carefully thought out because Google needs to determine what your page is all about. You can choose to put in as many words in your title as possible but keep in mind that if you use more than 5 or 6 words then Google might not display your page title properly.
Meta Descriptions and Meta Keywords
These should also be carefully thought out. You will want to place these words so that they match some of the first 50 words in your text. And remember not to stuff your keywords because Google will think you are spamming if you do so. More importantly is an accurate Meta description. If you have the wrong or inaccurate Meta descriptions and keywords, it will hurt your rankings.
Image Title
Although it may not seem important, it is indeed important to Google. The bots do not read or recognize the actual images, and that is why it is so important to properly title your images, because that is the only clue that the bots have that describes your image. You should also give an accurate description in the Alt tag. There are some people that are handicapped and have to use alternative devices to view the internet; and will not be able to learn what your image is all about without the Alt tag. You can use up to 50 words, but do so with reason. Put in only the right amount of text that accurately describes the image.
One of the problems with Weebly is that when you name your image it does not translate to the Weebly system very well. If you give your image a name, Weebly will rename it and designate a numerical value, which can have a negative effect on your SEO.
URL’s
URL’s or Uniform Resource Locator is used by name servers to identify your website. Servers scan databases for your URL, while a domain name is searched on Name Servers. The servers are able to convert a URL into a domain name. It can sometimes correct an incorrect domain name, but if it cannot, then you will get a 404 error page returned to you.
If you are using Weebly, you write a blog article, and it does not differ between an actual domain name and a page structured URL. This could cause some confusion in the search engines because the Weebly system does not seem to care which one is used for blogs and which ones are used for permanent, structured web pages.
Weebly and WordPress SEO
If your website resides on Weebly, you may want to use your analytics to insure you are getting the right volume of traffic to your website. Even though you do all the right techniques for SEO, some websites might still experience low traffic volume due to internal settings where your website resides. I cannot say whether this is intentional or unintentional, but it is well worth making the effort to regularly monitor your incoming traffic to see if there any issues that are affecting your website visibility and traffic flow. Word Press has a plug in that automatically sets up your SEO. You only have to install it and make a few adjustments to the settings.
If you plan on setting up a blog on Weebly, then you must accept the fact that if you choose to have your comments open to all, then you may get heavy spamming. Weebly does not allow you to moderate your comments such as in Word Press. This could have an effect on your SEO because you will get unrelated and unwanted links and spam, which can hurt a website.
SEO Company Wise Swans
