Because of Google Fresh, Panda, Penguin, SEO copywriting plays a bigger role in the success of your website than ever before. In the future, this trend will only grow because Google gives preference to websites with large amounts of quality content. And, the better the quality of the writing, the more likely the content…
Many people overthink SEO (Search Engine Optimization) and hire costly consultants. Stop. There are only a few critical things you need to do.. Make sure your website loads fast. The faster the better. Google hates slow websites and so do visitors. Make sure your website is “device responsive”. This means it looks and works…
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How do we manage this? Sure, we’re skilled writers, but there’s simple tactics anyone can implement, even if you don’t think of yourself as a skilled writer, which help you increase those open rates. Here are a few of our tricks of the trade: Know Your Target Audience Well This is always where it…
Quick questions: what’s the number one thing most businesses and individuals forget about when developing their internet business? Their written copy! For whatever reason, the science of SEO copywriting, which is the art of writing to influence people to take action, isn’t high on the list of priorities for your website. But it should…
Is your website in all reality a ghost town? Maybe it’s bustling with activity, but perhaps instead people are really passers-by rather than paying customers… Either way, your website doesn’t do what you want – attract more paying customers. There are a number of reasons this could be happening: You targeted keywords no one…
You heard it here first – most SEOs focus on rankings and traffic. Website copywriting is something that usually gets squeezed into the budget, only after “more important” services are priced in. But what good do rankings and traffic do your company if none of your visitors turn into paying customers? You can have…
If you pay any attention to the digital world, you’ve heard the phrase “content is king” way too many times. Yes, with algorithm updates like Panda, Fresh, Penguin, Penguin 2.0, Google rewards high quality content more than ever before. But how do you translate that content into what really matters – customers paying to…
Red alert: Matt Cutts has announced the release of Penguin 2.0. At a high level, he’s stated the goal is for Google to reward “authority websites.” But, what does that mean specifically? It’s hard to say overall, and I’m not going to speculate on the SEO aspects of this because frankly, that’s not my…
SEO copywriting is as much of an art as any other specialty in the SEO field. However, it doesn’t get as much respect. It’s unfortunate, but with Google constantly forcing websites to improve the quality of every aspect of the user experience, this profession will become more critical and lucrative as the industry grows.…
You may have heard of a copywriter, or if you’ve been researching the web, a “SEO copywriter.” At this point, you know the term and perhaps have a rough idea of what a copywriter does. This article will help you understand what a copywriter specifically does. Before you read too far, just know that…
The best way, by far, to attract links in the modern world of search is to get other people linking to your SEO content. These links are 100% natural and primarily people with quality websites provide them. Sure, some crummy article directories Google doesn’t like slip in there, but for the most part, the…