SEO copywriting is as much of an art as any other specialty in the SEO field. However, it doesn’t get as much respect.
It’s unfortunate, but with Google constantly forcing websites to improve the quality of every aspect of the user experience, this profession will become more critical and lucrative as the industry grows.
Right now, while the industry is young, however, there’s much misunderstanding and misinformation floating around. As best I can, I’d love to clear that up for you by dispelling a few common myths surrounding the understanding of the profession:
Myth #1: It’s All about Quantity
Yes, Google does reward websites with lots of content, even if it’s not necessarily the best content. But, that’s not the real problem. The real problem is having a website that people find of marginal value.
A quantity of content, to a certain extent, gives you more authority in the eyes of users and search engines.
But, what if you had a quantity of quality content? Your results would be even better!
Myth #2: You’ll Just use the Right Keywords Naturally
Not so. Unfortunately, I suffered from this thinking in the past. It’s simply not true. Keyword research is a huge part of SEO copywriting and any SEO campaign.
The truth is that you want to do keyword research, but then use the right long-tail keywords in the most natural places. Then, as you identify which keywords are the most important to have on the page, you use slight variations of those keywords to make the page more relevant for a number of different phrases.
Myth #3: Descriptive Titles Work
This is the whole reason the SEO copywriting profession exists – to create more motivating titles and headers than someone without any experience could on their own.
Descriptive titles do work, but only to a limited degree. For example, if you run a cosmetic surgery clinic, titling a page “Laser Skin Tightening Surgery” tells visitors what can be found on that page.
Helpful, but not necessarily exciting enough to click on.
Spruce that title up to “Eliminate Pain and Shorten the Recovery Process with Laser Skin Tightening,” and you have a much more interesting title for visitors to your site to click on.
Myth #4: It’s not Necessary to Ask for the Sale within the Copy
The web these days has all kinds of interesting ways to ask visitors to take an action. There’s a number of different buttons, contact forms, pop-windows, and live chat, but it’s still important to ask for the sale with a powerful call to action at the end of the body copy.
Usually, you close with one of the strongest benefits and ask people to make a call, give you their e-mail information, or make a purchase right now. It seems small, but every little step helps increase the effectiveness of SEO copywriting.
Wise Swans SEO Agency
