Is your website in all reality a ghost town? Maybe it’s bustling with activity, but perhaps instead people are really passers-by rather than paying customers…
Either way, your website doesn’t do what you want – attract more paying customers.
There are a number of reasons this could be happening:
You targeted keywords no one is searching on You accidentally swung to the other extreme and targeted keywords that are much too difficult for you to compete for No keyword research was done at all You wrote your own website copyYour copy was developed based on what you saw at other websitesThe person who wrote your copy is unaware of the most effective SEO copywriting techniques .The SEO copywriter at the internet marketing company you hired focused on more content for Google, not developing attractive copy that motivates people to purchase You didn’t choose a target audience to write to prior to developing the copy
Much like any profession is its own science, copywriting is the art of using words to compel people to take action. Our SEO copywriting services can take your website from another boring place to pass by to a professional, credible resource that inspires the trust, and later on purchasing action, of many who visit.
Contact us now if your website needs to be brought to life! Or, browse the menu to the left to learn more about each of our SEO copywriting services.
What Does Dan’s SEO Copywriting Service do Differently than Others?
If you look at the quality of the wording of most SEO copywriting services, you’ll notice it’s basically the same – it flows well and sounds “good.”
That’s one step in the process of developing web copy, but it’s not the first, and neither should it be the last.
We use an in-depth process which helps us create copy that resonates much more strongly with your target audience, making it far more likely that they will take your desired action once they visit your website. This is how the process works:
Getting to know your business intimately – To start things off, we engage in an hour-long “discovery session” to get to know every little detail about your business. The more our SEO copywriters know about your business, the more we can make the copy resonate with your readers.
Learn who your target audience is – Got a customer persona document and many other written materials? Good, that makes this process easy. Never heard of these? That’s fine, but we’ll have to work together to develop at least a rough estimate of who your typical customer is so we can write in words they understand.
Thorough keyword research – This part of the process may or may not apply to your company, depending if you already have an internet marketing company doing this for you. For the website copywriting service, for example, we may conduct very thorough keyword research to help you rank those static pages that rarely experience change. When it comes to business blog articles, we’ll research titles and key phrases that have a higher chance of ranking quickly for relevant keywords.
Assignment of an experienced, passionate writer to your topic – Where possible, we will assign a SEO copywriter with experience in your topic from our talented team. Sometimes, though, some topics are highly unique and it’s not possible to have a specialized writer for that topic. In that case, we’ll assign someone who has a high level of passion for your topic.
Creation of specific, actionable, and interesting content – You’ve heard the talk before – everyone thinks whatever is available on the internet is the same thing said 5,000 different times. This is true to a certain extent, but our writers use their experience, passion, and research skills to create truly unique content you simply cannot find anywhere else.
Employment of specific attention-getting techniques – No, our writers don’t write just to capture attention, but there are techniques you can use to capture it quickly without being obnoxious. We focus especially intently on the headline. Great content with a poor headline doesn’t get read, while average content with a great headline gets read much more. After this comes interesting lead-ins, subheads, and writing for those who skim over most of the content.
Feedback/revisions – Sometimes, it takes a little work before we get on the same page. That’s okay, and that’s why a core feature of our SEO copywriting services is to write until you are ecstatic with the quality of the content!
You simply do not receive a thorough process like this with other SEO copywriting service providers. The final product you receive will be of premium quality.
Wise Swans San Diego SEO
