Website promotion on social networks: how to illustrate the publication
At the promotion of websites on social networks the focus is always on thematic materials of groups and site’s public pages. The published materials in the social networks are accompanied by illustrations, as an ability of images to attract attention is well-known. Internet marketing SEO in San Diego will tell more about how one should illustrate various publications in social groups and pages.
Not so long ago almost the universal recipe for success in social networks were so called “kittens” – photographs and images that cause user’s happy emotion. Today the situation has changed, besides such publications could hardly help businesses projects development, because emotions are not important here, but real profit for the company – to increase brand awareness, to increase sales, to gain credibility among the target audience, according to online marketing data in San Diego.
How to make an illustration of a publication on social networks during the site promotion for the business correct today? The following main recommendations will help to identify it.
- To pay attention to image formatting
It is necessary to work with publication’s illustrating in social networks the same equal and responsible as with illustrating of texts on the site. This means that attention should be paid to formatting of the images: they must have high quality and meet the requirements of each social network size.
It is important to note that in case of exceeding the permissible image resolution, the special algorithms will automatically perform compression of these images to illustrate publications. As a result, the image quality can dramatically decrease. So it is useful to prepare images for posting on social networks, in this case the compression would be minimal.
- To take images in accordance with the subject of publications
For the illustration of publications on social networks it is very important to select the images that would fit the theme of a particular publication. For example, in some cases it is well to use photos ‘’before and after’’, in others – a photo of the goods used in the real world, in the third – a fascinating infographics, etc.
Selecting the image source has a special significance in this case. So, it is the best to use the author’s own image to illustrate articles in social networks, because less than “jaded” image will be – the better.
- To find the ‘’flavor’’ in images
The abundance of content produced by users of social networks is almost unimaginable. As usual in the popular and highly competitive subject areas it is quite probable to find ‘’fresh’’ ideas for photographs and drawings. Images with a flavor will solve the problem. For example, one can select images with unusual angles, unusual locations or original colors – this approach will highlight the publication among other similar and affect the emotions of users.
Photos and pictures in social networks are in the high demand. It is illustrated by the statistics activity in many groups and public pages of companies involved in online marketing in San Diego. So with the correct approach, one can ‘’make the most’’ of such an effective tool in a wish to attract attention. At the same time one should not forget that the approach of a promotion of social networks must be comprehensive: in addition to the thematic material publications it is also important to deal with the new members’ involvement in the group / page, to answer questions from users, to maintain the company’s reputation in social networks.
