SEO is one of the key sources of traffic for any website. This is especially true for small businesses trying to compete. That is why today is topic is search engine optimzation, or SEO.
Search Engine Optimization can refer to broad group of digital disciplines, such as web design, copywriting, content creation, web development and more. The majority of this is essentially made up of a series of tweaks and changes to your site designed to make your website rank higher in Google and get significantly more traffic as a result.
So hereís a few SEO tips for small business owners looking to hire an SEO company.
1. Set Realistic Goals
Setting realistic goals should be the first step.
The fact is, results are never guaranteed and you many not see any progress for the first few months. Itís possible to create an effective SEO strategy and make predictions of itís possible success, but results can never be guaranteed.
Itís also important to keep in mind that the biggest keywords are also the most competitive. For example, if you sell shoes, then ìbuy shoesî would be a good keyword to rank for, right? Well, thatís what everyone else in the industry thinks too, and so the competition makes it difficult to get to the front page. Itís likely that your best progress will be made on low-competition keywords, with those big high-competition keywords potentially taking years to attain.
2. Create Great Content
The phrase Content Is King is thrown around a lot in SEO circles, but itís for a good reason. Content really is the most important factor ñ not only for search engines, but for your users too. Engaging content will keep users interacting with your site more, as well as make it more likely that they will share your content with others, which further helps your SEO efforts as well as generating even more traffic.
Google has begun aggressively cracking down on low quality or spammy content, so the best thing you can do is to start produce quality content that people will genuinely engage with.
3. Get Help From Friends & Colleagues
Getting a little help from friends, family and colleagues can help a fair bit with your SEO efforts. This is where networking can help, as having a strong network to work with can yield quite a few good SEO opportunities.
If possible, you can call in favours from others to give you a little bit of a boost in one thing or another. Whether this is something as simple as inviting some friends and family to like your facebook page, or asking a colleague to link to your site from their own website or blog. These sorts of things are a great way for both business managers and SEOs to create great social signals and backlinks, which are both huge factors for SEO.
