Analysis of the competitors’ websites: Which criteria to compare?
If you are developing a site it is good to make an analysis of the competitor’s sites. So, you get to know what you should/could change and make your site the best and most comfortable to use.
How to start the analysis? At first, you should browse in the Internet for a website that covers the same sector of service, as you intend to provide. Choose only those websites, which are very popular and compare your own with them.
So, after you found a few competitors’ sites you have to decide how detailed the comparison should be. You can take either some criteria for a professional comparison or many. It is depending on the goals of the analysis. We will tell you of the most popular criteria below.
The attendance
The knowing of the attendance of the competitor’s site will help you to recognize how significant the competition between your and this site will be. If the competitor’s site has an open counter, you easy can get data from it. Otherwise, you can use a service of the web analysis, but in this case the information won’t be very exactly.
The age of the domain
If we compare an old site with a new one, then an old will have more privileges, because the browsers and users already have trust in this site. That’s why it is useful to know the age of the domain of your competitor’s site. Free online services WHOIS will help you to find this information.
The index in a search engine
You should make an analysis of the number of indexed pages of sites on the different search engines to give an assessment for the chances that your site will stand higher in a list of search pages than a competitor’s site. For make an analysis of checking indices in a Google search engine, you should type «site:https://address_of_the_site». In addition, you could use free online services for checking indices of sites.
The link profile
The quality of the incoming links in search engines takes large influence on the positions of sites in search engines. So, if it is possible, you should find out which incoming links your competitor does have. There are free services, which can give you not very exactly information about income links. On the other hand, there are services, which you have to pay, but there for you get exactly data.
The visibility in search engines
The part which shows your site in a search engine that notifies all available sites in the top list of the search engine is named “visibility in search engines”. You can get the most exactly data of the visibility in search engines if you use services, where you have to pay. But you also can do it yourself. For example, if the competitor’s site gets always high places in a search engine for different requests, you can be sure about the high visibility of your competitor’s site in search engines.
Social indicators
Today, if you want to promote the website in search engines then you also have to promote it on social networks. So if the competitor’s site has a high visibility in social networks so he also has high visibility in search engines. If you want to make this analysis, you have to watch the visibility in social networks of a competitor’s site: If there are groups, numbers of people following them, numbers of likes and reposts. So if there are groups with more than one thousand followers, which give often likes and make reposts you can be sure it is a strong social indicator.
Our seo agency San Diego provides services, including analysis of competitor’s sites. We will give only exact data, so it will be easy to see what and how you should improve your own website. Our service includes developing and improving of the website. So you can contact us with every need about websites.
So make the right choice. Seo San Diego ca will help you to make your dream come true.
