How to arrange semantic kernel for E-shop?
Even when the E-shop is on the stage of development, it’s already possible to think over about its further promotion because otherwise there would be no any possibility to make it popular and get the desired profit from the sales. And one of the first steps of E-shop promotion is the composition of semantic kernel. To learn how to compose semantic kernel for E-shop will be described further.
The semantic kernel of any website can be introduced like well-ordered set of search words and phrases that most accurately characterize goods and services offered on the website. E-shop semantic kernel includes the key-words connected with the buying of goods which are represented on the site. Definite information requests can stand for semantic kernel as additional criteria.
To compose semantic kernel for E-shop you should bring all basic queries together. Basic queries are the requests which in general characterize goods of E-shop. For example, if the E-shop is specialized in selling of mobile phones and computer technologies then it needs “mobile phone”, “iPads”, “computers”, “electronic books” to be basic.
When the basic requests are chosen it is necessary to enlarge given positions by making it more concrete and specific. To make queries more exact is better to add important characteristics of goods, mentioning of cities and regions which are connected with the E-shop. Also words such as “buy”, “order” are preferable too. If we take as an example the E-shop of mobile phones and computer technologies, the list of requests would include words such as “mobile phone + brand’s name”, “tablet + diagonal size”, “computers + buy + city or region “and others.
While working-out of queries’ lists it’s necessary to check each of it with the help of key-words statistics or commercial online tools. Also analysis of competing E-shops can give significant results in finding of suitable key-words. It’s enough to take a glance on interesting sites and check the contents of meta-tags “key-words” for free data harvesting. During the initial drawing up of semantic kernel for E-shop you can add any various findings. But then it is necessary to filter the resulting kernel to remove those findings that don’t refer to the theme of the E-shop. For example, it makes no sense if the E-shop would include key phrases containing the words “free” or “second-hand used” containing references to competitors’ regions or something like this.
After filtration the semantic kernel is to be streamlined. Any semantic kernel is grouped according to the basic queries that are frequently used to promote the main page of the E-shop. Further, specific key-words are added to every basic query making one group, which are entered in the search systems less often and used to promote the product categories. Finally, words with the lowest website traffic used to promote specific products are added to the group after all the others.
After composing of semantic kernel it can be used to form the E-shop structure optimization. It is important to remember that semantic kernel must be constantly improved. To do this, you need to check if there are any new requests within a definite group of keywords and to remove the already unnecessary queries. Composition of semantic kernel requires a huge investment of time and effort. But this is the only one of the first stages of E-shop creation for the future promotion. So without professional help you cannot to do this, and it is better to ask specialists with extensive experience for getting a really high-quality result. Internet Marketing Agency San Diego – is popular company among web-designers and other specialists in IT. It can offer you different variants of composing semantic kernel, web-design, website promotion and also organic search optimization. There you can find highly-qualified workers and the future successful site of your dream.
