How to determine the priority search terms for a website promotion
Many website owners would like to move up in the search engines from all the words of the semantic core, believing that this would bring the greatest benefit. In fact, one cannot promote the site by all the words from the core at the same time because it requires too much cost and time. The optimal solution is to choose the priority demands at the moment and the following main recommendations from Internet Marketing Company in San Diego will help to archive the best positions.
Website promotion by each search term needs always some cost, and the more search terms one promote at the same time, the costs are higher. At some point, the costs can be so high that the resulting profits from the promotion will not be able to cover them, and it would not be any sense in promoting. Of course, one should not make this situation happened, so it is important to know how from all the huge number of search terms to select only those by which is to promote the site at the moment.
To select the priority keywords (search terms) to advance, one needs to relate the effectiveness of each of the words to the cost of the promotion. And if it turns out, for example, that the promotion of the selected word terms needs a lengthy and time-consuming work but it does not result in a large number of targeted visitors to one’s website, it is better not to use the word in a campaign to promote the site.
The effectiveness of search terms for promotion is defined in different ways, but most often evaluation of this indicator is based on data on the searches and clicks: the more often users type in the search engines the words and its combinations and make on it to some sites, the more request is considered to be effective according to some seo companies in San Diego. The investment ratio of the promoted requests is, in turn, based on the data of the competition, the current positions of the site in search engines, as well as the cost of the promotion.
Evaluation of the factors influencing the efficiency and cost of searches for prioritizing in the promotion, as a rule, have to be carried out either by means of automatic and automated services, or manually. For example, the frequency of searches can be identified well-known for owners of the sites online services of statistics keywords, such as “Keyword Planner” from Google.
And if one wants to find out, say, the level of competition on a given search term, one needs to analyze the results of the SERPs manually. In the course of this analysis one should pay attention in particular to the fact how many search results are and how many links to home pages are in the top 10, how many snippets have requests in their direct entry, what is the average age of the sites from top, the presence deliberately strong competitors in the TOP, such as Wikipedia, YouTube and so on.
After the necessary tests and checks been held, one can select the necessary key words for the promotion. The best variant would be, of course, search terms with a high efficiency and low consuming. As usual, it can be very difficult to pick up such requests, and so far one likes more to prioritize those requests, in which the effectiveness and cost are in a kind of balance: the request is already efficient enough to lead to a site targeted visitors, but it is not yet too costly for promotion.
