Links for the website promotion
We, as well as the search engines, desire to see in the results only attractive websites of high quality and good usability, completely meeting users’ requirements, and filled with interesting and useful content.
And unlike the search engines we are capable of turning such desires into reality. 80% of our work is concentrated on these factors. The rest 20% is left for working with the website links that are still considered a substantial parameter in website ranking, despite the opinion of the search engines.
Backlink building is a very important part of SEO
There are several categories of external links:
- Natural links, that can be gained for proper and interesting content, to which other users or websites’ administrators will be willing to refer, such as articles, photo or video content, blog or forum. Natural links are most valuable foe search engines.
- Permanent links are bought on special link marketplaces, and if donor platforms were chosen wisely such links look like natural for the search engines. But there is a lot of restrictions so this part should be used very careful.
- Links from social networks (Facebook, G+ and others) and quicklinks from Twitter – made an excellent showing when promoting in topics that need a large number of users to be involved (websites with video or audio content, blogs, information portals). Search engines pay more attention to them than earlier treating them as natural user links. They work quickly and smoothly, because the search engines have a special pool of quickbots that several times a day check social networks. For example, a complete indexation of Twitter links takes only six hours.
That’s how Wise Swans Web Design company works:
First of all our efforts are concentrated on forming natural links. For this purpose we create ideas to develop your website, we give recommendations regarding content. If there is a need to buy links, we thoroughly select donors, setting the highest requirements. When selecting platforms we take into account its topic, traffic, correlation of inbound and outbound links, and PageRank, percentage of indexed pages, registration in various catalogs, overall 
look of the website, content quantity.
We thoroughly select links for a new website to start promotion from high quality environment. This gives the website a chance to quickly get high positions in Google organic search where requirements to the links are tougher.
If the website has already been promoted it is important to get rid of low quality links history (if any) and to create new links. For this purpose we analyze the links, detect strong and weak spots, as, for example, unstable dynamics, incorrect anchors, donor does not correspond to the topic, etc. If we are not satisfied with the quality of links we replace them with new ones.
On monthly basis we analyze and check indexation of links, track the state of donor platforms, write anchors. Once in every six months we hold deep and full analysis of links, and based on the results we actualize link strategy of the website.
If you want to improve your organic search ranking by getting links – we can help you! It doesn’t really matter that our SEO company has offices in Miami, San Diego, San Francisco, Boston and Houston – we can serve all states, no matter wherу you are located.
