We always conduct a code audit since the quality of the code has a direct impact on indexation by the search engine’s web crawler. There are several important moments in the code that influence on the website marketing:
- Page downloading speed. Directly influences on the behavioral factor. If the website loads slowly the users
leave the page not waiting for response. The reasons of low speed might be concealed in improper CMS code of the website, in the page overloaded with blocks, in the quality of hosting, and other. - Micro-markup. It helps the search engines to process information on the pages of the website to easily provide it in the search results. Such information as address, telephone, working hours and other, if published using special tags then the web crawler will quicker index such information and display it properly in the search results.
- Generating correct URLs. Present standards suggest using clean URLs (also known as userflriendly URLs), and absence of duplicates when the URLs are generated automatically.
- Using tags. Meta tags are used to create headings of the documents, to manage the pages indexation. Meta tags are designated to give the information about the resource pages to the web crawlers therefore proper usage of meta tags on the website is so important. The general meta tags are: title, description, keywords, robots, nofollow.
- Canonical URLs. For groups of pages similar in context we specify the preferred (canonical) URL for each page of the group, and this URL will be used in search. The tag <link rel=”canonical” href=”canonical URL of the page”/> is used for this purpose.
- Creating Sitemap file. This is file containing information about the pages of your website that are subject to index by the search engines. Using Sitemap on the website allows telling the search engine what pages of the resource should be indexed, how often the information on the pages is updated, and what are the most important pages for indexing.
Most web-developers when creating websites do not take into account the requirements of the search engines, unless it is stated in the terms of reference. If you need website SEO , please contact us when drafting terms of reference for programmers.
