Some people basically go to ad links, assuming that if an advertiser considers it necessary to pay for them, so he can offer something specific, while others are viewing only the search results, as more confidence in the search engines and their verification system rather than paid ads .
The main task and the paid Ads – to achieve the influx of visitors interested in specific services on your site.
Advantages of context ads
Quick results. As with the initial publication, and when editing the ad.
Cons content
High price. The popular themes the cost of such advertising is much higher for the same promotion requirements.
Organic Seo benefits:
The relatively low cost. The most inexpensive form of advertising with a maximum coverage of the target audience is.
The steady stream of visitors.
cons promotion
Timing. The first results appear, at least 3-4 months after the start of the SEO.
How to choose between paid Ads vs SEO :
The type of services or products – there are goods and services, the decision to purchase is accepted in a short time, there are some services or products that require a long analysis of proposals (for example, taxis, and buying a car);
Expected timing of the appearance of your return – you want money right away when you start advertising to get customers or willing to wait 3-6 months for sustained results;
The need for flexible settings – if you have the need to frequently (eg weekly) to change the keywords, then contextual advertising gives you this possibility, the achievement of SEO results in the promotion of new keyword phrases will take much more time;
The need to always be on the first query page – Ads give you stable results, which allows you to always be “first”, but it depends on changes in rates or a lack of money in the account, you can fall out of the visible area;
Your budget – to promote a whole lot more favorable to other types of advertising (and on the Internet, and on radio and television), moreover, provides a steady flow of visitors, contextual advertising, especially in the popular topics can be very expensive.
You can combine both methods SEO and paid Ads , it will increase visits in the short term to your target audience.
The more visits you have , the more customers you have !
