SEO optimization of website structure
A proper structure is 50% of the foundation for a successful website promotion. If the website structure is complicated, illogical and multilayer it is bad for both visitors and the search engines. But that’s primary a web design issue. To aviod that – visit this page to know more about Web Design usability impovement
A web crawler has limited time to go through your website and index it. Our task is to make this procedure effective to the greatest possible extent. That is why first of all we will recommend you introducing userfriendly and well planned containment tree.
We are against creating meaningless pages aimed only at distributing semantic kernel of search queries. In this regard we always come up with options allowing to add missing landing pages in the current website structure and make it look as logical as possible, or to change the website structure hitting requirements of the search engines and user’s logic at the same time.
- How the structure is created
First of all we analyze your business and appraise how the current structure can cover the semantic kernel, we 
compare your website structure with the websites of your closest competitors. We divide the semantic kernel into logical groups based on its characteristics, for example, color, size, category of goods and others, then we find interceptions in these groups. This allows us to determine whether it is enough to add filters to the site or it is necessary to create separate sections for each group of characteristics. Therefore we get the optimized website structure created taking into account the users’ logic and the requirements of search engines.
The good SEO website structure should:
- be hierarchical, ideally not more than three clicks from the home page;
- cover the entire semantic kernel in the topic;
- be logical, concise and userfriendly.
In addition to the navigation structure we recommend using also the following features with regard to the search engines’ requirements: proper addresses of pages, format of internal interlinking of the website, etc.
If you need more information about our Web Design and SEO company in San Diego – visit our primary page SEO and organic search or fill out the form below.
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