Strategy of website marketing
A proper strategy in large part determines success and speed of the website seash marketing. To create a strategy we need to understand what goals and in what timeframes we are trying to meet. In other words SEO strategy is a plan for meeting a certain goal within a set timeframe.
The main goal for promoting the website in the search engines may be: gaining higher positions in the organic search results in a number of significant queries in six months or increasing the search traffic on 10 thousand visits in one year, as well as increasing in two times as many orders from the website in 9 months. It is crucial that the goals be attainable and be in line with the search engines reality and current condition of the website (that’s why usability is so important). If the goal is formulated incorrectly this might be a waste of time and financial resources, and the result might be never achieved.
The strategy is created for each website individually and depends on numerous factors:
- Type of the website. An e-commerce store, a content project, a monobrand site and others – each will have its own marketing strategy.
- Topic of the resource. To create the strategy one should understand: how competitive is the topic of the
website, what is the size of the search kernel, and is there any seasonal activity, etc. - Age of the website. For example, it is impossible to promote a new website in popular competitive commercial queries. In addition it is important to take into account special features of different search engines. For example, at the initial stage Google may be in priority, though it is not the most popular in the Bing, but in Google the first results appear significantly quicker.
- Previous history of the website marketing and development. For example, the website had been rebuilt and pages URLs have been changed, but redirection from old URL to new URL have not been set. This may have negative impact on the website position in the search results and the search traffic. With Wise Swans web design company in San Diego we know how to avoid that!
- Structure of the website. Whether it complies with the structure of the search query, whether significant changes are needed.
- Current content of the website .
- Geography. It is useless to try promoting the website in geo dependent queries in a foreign state. Probably it is necessary to divide the website into different subdomains or different webpages for each website.
Taking into account that SEO is a complicated and deep work out of all factors that influence on ranking, our SEO Company will help you choose the strategy for search promotion based on our hands-on experience.
We are able to write a lot of high quality content for your website, develop technical recommendations to have the web crawler go through all pages, we analyze your traffic, propose ways to increase conversion, place external high quality links , and analyze your competitors.
Depending on the current condition of your website we use different approaches for strategy creation.
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