The website analytics for web marketing
The analytics is the main stage in preparing to the website promotion. Each resource has chances to be promoted in search, and in order to determine the success of your website and to forecast bringing queries to good positions in the search results we need to gather and analyze the website’s general SEO statistics.
- Website History
The age of the domain name is a great importance for search engines, the older the website the more trust it gets. To young websites search engines propose to wait, to gain trust and only after to compete for good positions in search results. In addition to the age they take into account the date when the first content was published, as well as the quality and relevance of this content.
Also see SEO for young websites
- Technical condition
The next crucial moment is the current technical condition of the resource. If your website has any duplicates of pages, unoptimized tags, non unique content, pages with no information or with little information, incorrect subdomains and other shortcomings, this will have a negative impact on the website promotion. We hold a quick internal audit of the website which allows us to detect such issues and to determine how much time and efforts we will need for technical optimization of the resource.
Despite a wide algorithmic base applied by the search engines when forming search results and loud statements on cancelling the links, linkbuilding remains a substantial ranking factor. That is why we need to understand the level and quality of the current links of your website, their dynamics, structure, proportion of new and removed links, anchors. If the website had already been promoted earlier we analyze with regard to unnatural variations of the links or link spam. This information allows estimating the scope of work needed to build the links and to create a proper link strategy to promote your resource.
- Competitive website analysis
To reach the top positions in the search results your website should outrun the leaders in a number of key figures. To understand what key figures your website needs to improve in comparison with the closest competitors and how much time we be needed to reach them, we hold the competitive analysis, in the course of which we compare the following:
- number of pages in the search engines index;
- number of external links;
- number of referrers;
- approximate search traffic;
- number of queries in search.
- Counters
In 90% of cases we ask you to provide access to the website counters (Google Analytics, and others).This information allows to analyze the volume, character and quantity of the current organic traffic of the resource, to detect conversional queries, to determine basic standard, seasonal activity and other.
After having collected and analyzed this information we can determine whether it is reasonable to promote your website, to draft forecast and to determine the cost. Depending on the size, topic of the resource and set business tasks we determine optimal service plan for promotion based on positions or on the traffic.
Brands websites, niche specialized websites, small budget websites where content doesn’t change often (banks, car dealers, websites with closed CMS) ideally fit for position promoting. To the major websites, e-commerce stores or information portals with specialization that includes many brands and models (spare parts for cars, goods for kids), the websites with music and video content, companies supplying wide range services we recommend the traffic promotion.
We need one business day to prepare analytics and the forecast for the website promotion. If we see from the very beginning that there are no chances for promotion then you will receive our response even quicker. The tender offers with full and deep analytics may take up to five business days.
After entering into the agreement and beginning of work we hold additional, more thorough and detailed analysis of your website, based on the results we provide you detailed technical recommendations with regard to SEO that should be implemented on the website.
The analytics is an important stage in the course of the website promotion. That is why after each period we take the statistics and keep track on the changes. You receive all this information in our work reports.
Having thoroughly analyzed your resource Wise Swan Web Design and deveopment company in San Diego begins selecting the rigt semantic kernel.
To get more information about other principles of SEO visit page SEO and organic search ranking
