E-commerce store advertising or SEO promotion
If all sites were the same kind, then their progress would be no difficulty. But this is not the case. Each website type has its own rules and chips, which are known only by experienced SEO specialists.
The main website types:
- Business card;
- Corporate website;
- Entertainment site;
- Online Store (e-commerce).
Promotion of the first three types of sites similar to each other. But for e-commerce, it’s a bit different.
What is the secret of online stores successful SEO promotion ?
Features of search engine optimization for e-commerce website are pretty simple.
Rule one: You need to optimize the Product line – give a unique description for all your product categories. And after that – to major products.
First – optimize the description of your product, including characteristics, descriptions and etc;
Second – optimize product images.
Very often your products don’t show up as a regular product, but also you can find them in the image search services.
Plus – if the picture is unique, the search rankings will be higher;
Third – optimized page meta- titles, descriptions, keywords.
Rule four: Search engines also pay attention to the convenience of online shopping for customers : availability of products, accurate description, convenience, simplicity of order forms, and so on.
It is worth to know that search engine «spiders» evaluate user behavior on the page, ease of code, and, on this basis, increase or decrease the position of the site.
Five – Off page SEO
It will also be special. Ideally, if you also have the store page on the social networks.
Particular attention should be paid to the technical pages – contacts, delivery and payment. Better description you have – better search ranking you get!
All this is – the minimum requirements to optimize the e-commerce store.
