Before we talk about the principles of SEO San Diego, it is necessary to understand what are search engines themselves.
Search engine – hardware and software system, designed to organize information on the Internet and to 
facilitate its search for users.
The main task of a search engine – find the answer to a user’s query. This is not enough simply to provide a list of links to relevant search pages. It is necessary to determine which of them more fully respond to the user’s query, and place them in the top of the list. Relevancy of the page is based on complex calculations that take into account the hundreds of parameters. It’s called relevance ranking.
Each search engine has its own ranking algorithm, and there is no one universal optimization method. We can only identify the main factors influencing the rankings.
There are several classifications. We’ll take one of them – the classification of the place of calculation. It includes:
1. Static factors. These factors are associated with specific page parameters. For example, the number of links or PR.
2. Dynamic factors. This category includes factors associated with a pair “query page.” For example, the number of occurrences of the content in the page request, the location query in the text.
3. Inquire factors. These factors take into account the signs of the request. For example, geo or commercial.
Wise Swans SEO San Diego specialists know a lot about SEO principles, behavioral and other factors that affect the organic search ranking that’s why our clients get their high positions and, as a result, more leads.
