Experts from Wise Swans analyzed influence of external references to formation of retrieval output of Google. For a research 3 different statistical models of a study, 50 popular search queries and 6000 pages of search results were involved.
As a result specialists SEO came to a judgement that beklinks are still one of the most important factors of formation of output of Google and value is even more powerful than them, than, assumed other known companies.
In addition to links also influence of content on website line items in search results was analyzed. When comparing these two pacing factors of ranging the first place after all is given to contents, but not beklinks. If your content loses to competitors in quality and relevance, then no links will help.
Small recommendations following the results of a research:
it is important to create competent content,
it is necessary to carry out the active marketing operation over the website on the Internet, inducing users to tell about you and to put natural links to your resource,
it is better to forget about purchased links.
