In every sphere of business there must be competitors. This rule may be applied to different website companies as there are a plenty of internet sources offering their goods and services to the users to secure the ratio of target audience. Winning among many rivals depends on using different methods, and the method of competitors’ website analysis has proved to be a useful one.
Before starting the competitors’ website analysis, define for yourself which websites may compete with each other. The “offline” rival companies may not become your real rivals when “online” and vice versa. Some companies which seem to have nothing in common may become real rivals when being “online”.
It is connected with the fact that internet erases all geographical, social boundaries, and websites of companies which have different scopes, when “offline”, may really struggle for appearing among the first search results. For instance, the large spares selling online-shop, which offers delivering to every part of the country, may become a rival for a similar company, which develops its business only within a certain region.
How can you predict you future rivals?
In order to define your future competitors pay attention to the search results while using certain key-words. Place the important thematic inquiry into the search-line and view the first ten results. Though the results may differ depending on the used key-words, still, there will be websites which usually appear among first results. Those websites are your real rivals.
The given method of defining the competitors based on the search results proved to be trustworthy but it is tiresome. Online-services of website analysis will help you to perform this task and they may even provide you with important data on your rivals. For instance there is a free online service – cy-pr.com, which also shows the competitor-website of your website which is being analyzed. Its work is based on the number of inquiries which appear when website is shown in the search results.
As soon as you have defined your rivals, you can start analyzing their websites. There are different methods of website-analysis. The most widely used is the “horizontal” analysis of the website promotion via search results as it may help you see the rivals more obviously. SEO-analysis of websites of competing companies will help you to define why the particular sites appear on top of the search results and how to surpass them.
Nowadays there are many methods of SEO-analysis: some may be performed manually and some are automated. While performing SEO-analysis they take into consideration such parameters as its “trustworthy” reputation (Google PR), domain age, the number of indexed pages on the website, headlines, key words and page descriptions, density of key-words, etc.
So, competitors’ website analysis will help you to define the effective and ineffective methods of website promotion as well as to use the collected data for your own website promotion. Also, you will find out if you fully use your resources for website promotion and whether your budget is used correctly for the promoting purposes.
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