Following on from all the hard work and rules we have discussed so far, this is the point when you actually advertise and market your website. The most obvious place to start is submitting your site to the search engines, check out our resources section of this eBook for links to the most important search engine submission pages. However, if you have a budget for your site promotion you might want to consider some paid options. Google AdWords is a good place to start.
Adwords are the links in searches that appear at the very top of Google searches and in the right hand column. You only pay for this per click of your ad. You create the title and description
of your ad as well as deciding the keywords for your site to be listed under.
There are a plethora of other options AdWords give you for promotion, specifically with targeting specific visitors. If you do have a budget, it is a highly recommended promotional channel. Aside from search engine submission, the next step is to try engaging with the online community surrounding your website’s topic. There are a host of people on forums, social media groups, newsgroups and blogs which are actively discussing your topic.
If you do have a budget, Google Adwords is a highly recommended promotional channel.
Engaging in these channels and providing links to your website is crucial and a great way to get your site heard about. If you prove yourself as a valid contributor in these places readers and subscribers will be more likely to visit your website. Providing your website link in your signature for all these channels is a must. For example: Over time, search engines will pick up your posts and provide links to your content on these other sites. This in turn driving visitors to your website through the content you have left on other sites. Like you, there will be other webmasters trying to make it on the world wide web and they will also have a contact page. If their website topic links to yours, drop them an email offering to link to them if they link to you.
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