Flash-build website SEO
This tool was initially created with the huge capacities allowing implementing a mass of creative plans. The problem, actually, is that Flash was not developed as web technology, and therefore it has no means of indexation by search engines.
In other words for search engines the websites created on Flash just do not exist, because currently used recognition algorithms cannot read the text that people see there.
It would seem that there is nothing terrible that search engines do not notice the website, the main thing is that users will see all its beauty and magnificence, but severe realities in the meanwhile are that without the assistance of search engines the website far from appearing on the hundred or thousand page of the catalogue, it would not be at 
all indexed and included in a database.
Considering modern abundance of the websites and their dependence on the position in search results, it becomes clear that the website on flash, despite all the eccentricity and graphical extravagance is doomed to oblivion and obscurity. Since the majority of the sites are created for commercial purposes, lack of a permanent flow of grateful visitors is not included in the plans of the client wishing to receive a beautiful website with interactive capacities.
There is a hard choice either to refuse from flash or from search marketing.
Wise Swans SEO advises not to hurry with radical measures and ask experts in the field of the search marketing, after all in such a delicate case as website SEO it is always possible to reach compromise which will provide excellent design as well as compliance with requirements of search engines. Professional marketing of online resources has the many nuances which the SEO optimizer uses to achieve the goals. Here are only some of them, but they will be more than enough to facilitate marketing of the website with flash:
Combining flash HTML versions of a web page using script
When loading a website a special programming unit checks whether the user has Flash-player. If it is not installed (and, accordingly, the browser is not able to display the graphics made in flash) JavaScript loads the page written using HTML. This feature allows displaying to the visitor the most convenient version of the website for him, and detects when the page is viewed by the web crawler showing to it an HTML version instead of flash. Recognition goes very easily – a search engine is a program in which Flash-player is not integrated. And since it has no flash-player the HTML version is displayed.
Placing HTML version under flash
If you need to create a flash website, but at the same time to market it with search engines use such tags as div and display:none. This approach allows hiding the webpage created in HTML under a flash webpage and by doing so to solve the issue with the search marketing. The “hidden” webpage created exclusively for search engines is being optimized, and the “external” flash-shell is designed exclusively for people what they will for sure appreciate.
Every search engine without exception when having found the above tags report to administrators after which the website is checked manually. It is connected with the fact that div and display:none tags are often used to hidden display advertisements and search spam.
Placing optimized text in the tag noеmbed
This tag is understood by all browsers. Its contents (the text between the tags) are demonstrated to the user only if flash-plug-in on computer is missing. This option does not require using JavaScript. It is easier and is not determined as a possible spam by search engines, but at the same time the text placed in the noеmbed tags sometimes is not seen by search engines at all.
This happens owing to incorrect text optimization that requires careful use of noеmbed tags.
In addition, to the all above the flash-animation often is placed in frames in such a way that they occupy almost all space of the screen. In this case, the website is built on HTML, but the visitors see it as flash-graphics. However, search engines also evaluate frames as a sign of spam especially, Google.
Suspicion in a search spam is not the most terrible because they remove it after a manual check. The attempts of search engines to find common language with flash are way more dangerous. For example, Google already has special program components that are able to “understand” flash-code. Owing to imperfection of the operators that read and index flash, the contents of graphical elements are often considered as the infinite sequence of the mobile text set in the cycle.
In other words, today search engines do not understand flash and the situation will not change anytime soon. Proceeding from this fact the websites having no HTML-code are considered lost for SEO marketing. It is possible to promote them only using TV or printed advertisement, and some other options, but not through the search marketing. In all other cases, Wise Swans SEO San Diego will ensure a guaranteed high organic search positions for a flash website.
