As the old gradually lose their relevance and meaning with time, it must be replaced with something new and worthwhile. Talk about your own life or yourself or the internet for that matter, this rule of nature applies to one and all. Just like we don’t read the same old newspaper every new day, why would people go back to the same website to re-read the same old information that has been there since years now! The online marketplace is one of the most competitive marketplaces and to remain standing out from the crowd, the old content in a website must be replenished with fresh content with latest information and updates at regular intervals.
Fresh content and SEO
Adding fresh content to a website also does a great deal of Search Engine Optimization (SEO). To explain it in simpler terms, the main role of SEO is giving higher chances of visibility to a website, so that more people can view it and also, supply relevant information from the relevant website to the users. Now, users are always looking for the latest most information on everything and SEO ensures just that. Therefore, a company which furnishes its site with all the latest updates and information on relevant topics, that site would naturally be ranked higher in the search engine listings. This in turn, would encourage more visitors to the sites and naturally boost up the sales.
Rules of adding new content
When new content is being added to the website, it is very important to keep note of the fact that should be in context with the given topic and should not feel out of place. Next most important thing is to categorize the new content appropriately. One of the best practices is to keep upgrading the content of the site with client and customer feedback, product and service reviews and press releases. The more often content in a website is replaced with fresh and better quality content, the better are its chances of showing up amongst the first few results in the search engine listings.
Importance of keywords
No matter what the content of each page of a website, it is always a better idea to furnish the on-page titles as well as the title of the webpage with high demand keywords or key phrase. Besides this, the short descriptions or summaries in the pages that depict the whole theme of the content must also be furnished with keywords and key phrases.
