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Keywords

One of the major best practices for many years has been using keywords, sounds obvious, right?

The thing is keywords can be under-done and over-done by many webmasters which both have bad consequences on their website listings. Put yourself in one of your website visitors’ shoes, they are about to type in what they are looking for into a search engine, what keywords would they be typing in to find your website? To find this text for example, you could search for: seo tips, seo help, top of google, best seo tips …

Keywords and good descriptions of your website are not only important in your content, there is also a bit of HTML that is simple to amend on every page where you can define keywords and descriptions, search engines really like this.

Title Tags

This is basically the heading of your page that appears on the browser tab. It will also be the piece of text most search engines will display as the link to the page, therefore this tag is probably the most important tag and description, it tells the search engine what the page is about. On the editor you can enter in your Title Tags by clicking Pages > Manage Pages, go through each of your pages and enter your Title Tags in the title field shown below:

A few points to remember when entering your Title Tags:

• Title Tags should be around 70 characters’ maximum
• Important keywords need to reside first in the title
• Use pipes to separate key words ‘|’
• If your website or company name is not a keyword in itself, leave it out or make sure it is near the end of the title
• Don’t replicate tags across pages
• Make it relevant & don’t stuff it full of keywords or it will have the reverse affect for SEO

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