Proper semantic kernel for SEO
Building the semantic kernel is a crucial work, which is, in essence, like constructing a foundation of all textual content of the website. The same as with foundation of the building, the mistakes made when building the semantic kernel lead to significant troubles in the future.
Correcting these mistakes is rather complicated, and the level of complexity directly depends on the size of the website. The easiest corrections are in business card websites with 5-10 pages volume. Correcting semantic kernel in such websites is possible in the shortest time. Major portals or e-commerce stores with programming platforms and large amount of automated functions are much more difficult to correct.
However, there is one rule which is used by professionals in order not to correct readymade websites. This rule is very simple – not to make mistakes. The experienced marketing specialist basing on the terms of reference and excellent knowledge of the Russian online segment is capable to select the list of search requests which will get the website on the first places. Of course, ability to feel the semantic kernel of the website and precisely plan productivity of some or other requests comes after a while, nevertheless there are its own nuances in creating search basis.
These nuances are stated below:
Commercial correspondence
Search requests that will be used to market the one or the other website should correspond as precisely as possible to the area of activity of the company owning the website.
However, there are nuances. When having high competition on some popular request the web optimizer can select another one corresponding to topic of the website, but less used for internet marketing. For this purpose it is necessary to be aware of tendencies of Internet business and timely learn about everything that is popular among potential clients of the marketed website.
Simplicity of search requests
One of the main rules of the optimizer to us the simplest requests. Frankly speaking, modern users are lazy, and do not go further than the first page of search results, and avoid complicated requests. For this reason the forward-thinking optimizer, remembering features of behavior of the Russian Internet surfer, selects the corresponding requests.
Diversity of keywords
SEO in several directions is a more complicated task, but the result of such work is more long lasting. Optimization for several requests simultaneously becomes an important way of modern marketing, especially, if the website volume is larger than a simple business card website.
With queries for SEO everything is extremely clear.
To achieve a good result in website marketing you need to use the most used words that correspond to the topic of the website to the maximum extent possible, and at the same time to try covering the largest audience. It only remains to select these words.
To achieve a good result in SEO San Diego you need to use the most used words that correspond to the topic of the website to the maximum extent possible, and at the same time to try covering the largest audience. It only remains to select these words.
For these purposes there are special statics services that consider the queries entered by users, tying them to the date and the region from which the request came. It is very important for carrying out the events connected with geotargeting. Services of statistics allow selecting the most popular requests in various countries and even the cities, thereby optimizing the website for the desirable audience.
Thus you should not forget that in this world everything flows and, slowly, but changes. The popularity of search requests too. For example, the premier of the expected movie urges the interest to it in the Internet, and increase of average air temperature steadily leads to increase in number of requests concerning climate equipment. It is clear that these phenomena are temporary and the interest to such requests passes gradually.
For a long term website development more stable requests are used. Such requests will provide fixed number of target visitors without sharp splashes. But even among them gradual change of popularity is noted. Remembering it, the owner should eventually change the semantic kernel of the website in order to keep it relevant to the interests of the Internet users. Sooner or later technical support will be needed for updating content on the website of any complexity. Regularly performed works consist of upgrading its content (first of all text filling) according to statistics of various search engines.
We cannot say that this procedure is very frequent, but to keep the website in the TOPs and to develop the website this procedure should be carried out with known frequency. And upgrading content is a task which importance does not yield at all to initial forming of the semantic kernel discussed above. In this case work of the optimizer can be compared to strengthening of a readymade foundation or with its reconstruction, if there were found errors in the course of use.
Marketing the website, in such way, looks like a constant process. Actually there is nothing strange in it, because the website just dies silently if no one takes care of it. At the same time growth and development of electronic commerce is not possible without constant technical support. The cost of this service is not so high as the income gained from the website, especially, if work was entrusted to the specialists capable of providing outstanding performance of the website.
Wise Swans SEO developes, creates, markets, and supports websites of any complexity level. A recipe of successful and the quickest marketing is a properly formed semantic kernel. This method is not new, but, currently it is the most effective development strategy of online resources. Ability to use all opportunities of search marketing is the distinctive feature which distinguishes true professionals – Wise Swans studio.
