Quality Content in San Diego, CA
‘Content is king’ is the phrase you will hear all successful SEO webmasters say. Writing content should never become a challenge, if it is then it probably isn’t relevant. Remember this content is the reason visitors are on your website, it needs to engage them, encourage them to share links to your website socially and on their own websites. Ask yourself these questions when writing content:
- Are you copying information from elsewhere on the web?
- Are you offering real value to visitors?
- Are you padding out content to fill pages up?
- Are you encouraging visitors to seek more from you on other pages?
These are some of the questions you need to ask yourself in working out whether you’re providing quality content.
The absolute worst content that exists today on the web is what the experts call ‘landfill content’, essentially this is when something is written purely to be bloated with several keywords and sometimes over use of a particular keyword. Occasionally you will come across articles and blog posts like this where you begin to notice there isn’t any actual content, just keyword babble.
Imagine for a moment you were in the magic bean business and looking to get your magic bean website found by search engines, the below example would be a terrible piece of content overly stuffed with keywords:
When magic beans were first released to the general public they were a product with a high price tag as there were only a few firms who could offer magic beans. The price of magic beans has been falling ever since, and nowadays the magic beans market has filled with vendors trying to get a piece of the profit to be made from magic beans, the price is at an all time low.
The point of this content is to please or mislead search engines, and this could well achieve listings on the first pages of search results. If you imagine that every time the phrase ‘magic beans’ is used it links to the same website, that site would soon become pushed up the search results due to the sheer number of links to it using the same keywords.
If a visitor, or potential customer, experiences your brand in a low quality article like this it will give them a very poor first impression of your website or even your company. Impressing the search engines should never get in the way of impressing your visitors and ultimately as webmasters we should have pride in delivering high quality content that we are passionate about.
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