Some ways of improving the behavioral factors of ranking sites
We all know that search systems when evaluating the quality of sites during their placement in the search results, taking into account the behavior of the factors that is the reasons that make it possible to understand the quality of a web resource according to the network users. As a result, to get involved in improving the behavioral factors of the higher positions in the search results, the creators of the site. What should be done to improve this?
Of course, these advices for improving the behavior of the factors could be given, if it were possible to know exactly how and how far the different factors affect the evaluation of the search system site. Unfortunately, this is not possible, because in order to get away from the “markups” on the part of the owners of web resources, such data are located in a secret. However, there are some general recommendations for improving the behavioral factors and they depend on the improvement of the quality of the site.
There are several types of these factors, namely, Clicks, which are interconnected with the search results, and internal – the factors on site. Clicks factors are: CTR extradition, the last and only clicks to issue and return to search results. And internal factors affect the number of visitors to the web page and the number of pages on the site, which has been viewed on the website is not returning from the search, bounce rate, average time on site, and so on.
To improve Clicks behavioral factors that can increase the positive representation of this site in the search results. To begin with, it must be done with a snippet – the short text, which is along with a link to your website in the search results. The thoroughly snippet matches the user’s search, the greater the possibility that this page will open. And that this will increase the CTR website, which is one of Clicks behavioral factors.
If an Internet user enters the search of the link to the site and there will not find the required information, it will return to the search results. The more such returns, the lower the estimated relevance of site search, and the worse it is estimated appropriate behavioral factor.
To remedy this situation, you must meticulously take content pages on the site, so that they really correspond to the target users search queries.
The impact of the web resource owner Clicks behavioral factors is limited, so it is not possible to carry out the most complete control over the choice of users, even if the site is in the first position in search results, on average, only one-fifth of users take advantage of this link (according to the Google research). However, to implement the effects on behavioral factors can be internal to a greater extent so site owners usually take this factor into account firstly.
To improve internal behavioral factors must be engaged in the improvement of the site. This means that you need to work on the site, engaged in search of its greatest weaknesses. For example, if the site does not work usability, you must direct all our efforts to increase the level of this part, and if the site lacks the thematic content – have actively engaged in its content. At the same time, determine the appropriate methods of operation, you will need to take into account the peculiarities of the subject site: for example, there is no need to artificially delay the users on the site taxi service, because it is in this case it would be better if visitors are immediately able to fill an online application form or call on these numbers and call a taxi.
We are traffic generation experts
WiseSwans SEO Services has a proven track record of search engine domination. Find out how our SEO Company San Diego can take you to the top of Google.
