Website marketing SEO for low frequency queries
It is assumed that the main goal of search engine optimisation (SEO) is when the website reaches the first page of organic search .
On the one hand it is a significant achievement, because nowadays in the era of the Developed Internet it becomes more and more difficult to market the website to the TOP, on the other hand the marketing goal should not be narrowed to primitive rise of the website. As a matter of fact the main task for every website owner is to attract 
visitors.
The time when you could seduce the visitor tricking him or playing on small passions has passed. Nowadays the other tactics are actual: to make the user visit the website you need to interest him in the content of the marketed resource. As the practice showed, people very reluctantly visit the website under which link is just an unclear cutting from keywords is located. It means that when building a semantic kernel from the most popular requests you should not forget about readability of the text, after all even if the first page of search result will be filled with the most relevant (according to a search engine), but absolutely useless (from the point of view of their information value) websites, the disappointed user will go to the second page, and then and to the third. As a result value of a well-known and desired by many high rankings will decrease repeatedly and nobody will win.
It turns out that the contents of the web page drafted only for people none the worse means for marketing than the semantic kernel counted by optimizers specifically for the search engine. Or maybe even more, after all, the user can always go to the second page where he will find what he was looking for.
User-friendly SEO
Website SEO “for people” gives a considerably better result, especially, if it is carried out under different requests which will be most interesting for potential visitors of this resource. Thus, some requests can be combined on the page, this will allow attracting a wide group of visitors. Only, as always, you should not forget about useful contents. If you are aiming to cover as much audience as possible then provide it with interesting and relevant content which will be able not only to entice, but also to hold the audience.
In this regard, low-frequency requests gain importance. These requests are not used very actively by many optimizers as they require good knowledge of the target segment of network and careful calculations. It is easy to miss with low-frequency requests and receive no expected visitors, but if the optimizer manages to select proper requests and unite them with the text, then the web marketing will bring an excellent result in the form of the interested visitors who, usually, easily turn into clients!
The advantages of low frequency queries SEO San Diego are listed below:
- Small competition.
It is very unlikely that someone will market his own website using the requests that you have chosen, this is why your website will quicker get to the top of search results. - Attracting only interested visitors.
If a user types a certain phrase, this means that the possibility of him making an order when visiting your website increases significantly. - Prolonged effect of internet marketing.
Since the competition is considerably lower the website will be in the TOP significantly longer. In addition, website SEO using low-frequency requests will allow using several keyword phrases on one page without risk of the page being too long. - Characterized by higher accuracy.
Such requests consist of several words and allow offering to the visitor the particular product or service for which the visitor is searching. For example, with “coach” request the visitor will get to the root catalogue and will be searching for the needed product, but the at the same time the request “red leather coach” will get him to the needed page in a few seconds. - No need to frequently repeat the request on the page.
Since the request is highly accurate there is no need to repeat in many times in the text. Consequently the text becomes more readable, and in addition it can be optimized simultaneously for several requests.
This opens a perfect opportunity to optimize the web pages in several directions and at the same time to keep the reasonable volumes of text content. This is particularly true for e-commerce stores with big assortment. For example, you can easily place on one page three low-frequency requests “red leather coach”, “black leather coach” and “white leather coach”, while high frequency request as “coach”, “bed” and “sofa” on the same page absolutely inappropriate.
In other words the website marketing in several directions is way more effective with low frequency requests rather than using widespread high-frequency requests. And it will give additional opportunities for optimization for certain regions of the country, which is a crucial advantage of this type of optimization. This special feature together with considerably lower price of low-frequency SEO marketing makes this type of optimization very attractive for small local companies that only start developing their website.
Modern Internet business or just business representation online can be implemented and developed in dozens of ways. Combining several marketing schemes gives high result in every particular project. The main thing is a creative approach to work and then the goal will be reached in the shortest terms, moreover marketing with low-frequency requests in addition to its general advantages requires little time – just 2-4 weeks
Keeping the SEO result…
In order to do it, CreDO specialists perform a range of works including correction and collection of key’s list according to which search promotion of websites is performed. It is necessary to constantly monitor the effectiveness of website marketing to reach the best result by deleting less effective words and adding more efficient. We correct texts links and donor websites.
When one of the platforms looses its effectiveness it is immediately replaced by the other in such way ensuring high links delivery and eventually constant marketing of your resources, this is how websites are promoted.
Wise Swans employees constantly correct text content for uniqueness, this has a significant impact on the successful marketing of the resource. When making these corrections we ensure the relevance of selling elements of the text, and increase website promotion.
The Wise Swans SEO action plan includes the following
1) forming the list of platforms for links;
2) developing text links;
3) placing the links on the platforms.
Website Marketing using the above actions is done the following way:
our specialists draft a list of websites, where they are going to place the link to the marketed resource. Marketing websites in current conditions provides for using other resources for effective website marketing. Choosing donor websites (platforms) is a time consuming and delicate process which requires special attention. The chosen donor websites should meet the needed criteria, only in this case the links placed there will be useful for website promotion. A proper choice of platforms will help to market the website quicker and more effectively.
The texts of the links should be developed skillfully and should take into account the requests with which the websites are marketed. Also, it would be highly advisable that the links were in the body of the text which is in line with the topic of the marketed website. In such case website, promotion will go quicker and more effectively. Fulfilling the above actions has very positive influence on positions of the marketed website, and this fact confirms once more how important is the process of links development for website marketing.
The prepared links are placed on the platforms chosen in advance. Determining whether these platforms are suitable is also an important factor in the website marketing. The donor websites should be suitable for the search engines ranking point of view. The chosen platforms by no means should be under sanctions because it may put at risk the implementation of the project.
For this particular reason, Wise Swans entrusts the above works only to our high qualified employees.
