Website promotion and Online service Cards
Nowadays, there are many ways in a meaningful promotion of web resources. One popular way of promotion of sites is Twitter – the micro blogging service, representing a social network. This online service gives website owners a lot of useful features in terms of promotion of the site. Now we will talk about one of them: Twitter Cards.
What is the concept of such cards? It’s a feature that expands the capacity of ordinary tweets. With their help, every tweet, you can supplement the useful information, for example, such as large and small photos, videos, audio files, price and more. After that, there is an increase of information or advertising value of a tweet and it becomes more attractive to users.
How to apply Twitter Cards? For any Web pages promoted by the site can receive only one of its kind Twitter Cards, which will have a relationship with this page. And when out a tweet with a link to a page that is associated with this card, then Twitter robot takes the information from the website of the cards and presents them in a so-called summary of the tweet.
Formation of Twitter Cards done by adding html-code Web site Meta tags resources – their options are selected depending on the type of card. In total there are 8 kinds of these Cards.
Usability Improvement.
Summary Type. This card is the “default”. It has a title and a description of the page on which the link leads, the picture is placed on a web page and some more information about the author. Minimum parameter for the image of the card is 120 by 120 pixels. And the image file size must be less than one megabyte.
Summary Type with Large Image. This card is the same as in the first variant, but a picture that is contained in it may be longer. Its location is above the title and description card. The minimum width of the image – 280 pixels and the minimum height – 150 pixels. And the image file size must be less than one megabyte.
Photo Type. The card is located in the center of the image messages and it plays a major roll. Title in the card cannot be.
Gallery Type. The card, which immediately has a few images (gallery). This type of card allows you to add to the message to four different images, as well as to put their author. Title and description are in this optional card.
App Type. The card gives extensive information about the application. This card allows you to specify the name of the application, give it a description, and add an icon. Also it is possible to add data on the price and rating of the app. This type of card is supported only in iOS and Android clients, but is not available for the web.
App Installs and Deep-Linking. This extension allows you to enhance the functionality of existing cards. With the help of this extension is possible, for example, add to tweet you can download the application. It only works for iPhone, iPad and Android (Google Play).
Player Type. The card adds a media player (audio or video) to the tweet. Longer requires acknowledgment, unlike other types of cards.
Product Type. This card is designed for enhanced performance in tweet information about the product. It may contain a title with the name of the product, information on the price and place of purchase, the product description and a photo of him.
In order to add a page for your card, you must choose among the above types need and then fill in the value for the page group Meta tag associated with the selected card.
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