Web Advertizing of applications in networks of Google was very effective. If in May of this year the company was proud of achievement of 2 billion loadings of the advertized applications, then in August the number of loadings grew to 3 billion. The sharp saltus of statistics drew attention of issuings worldwide.
Now Google guaranteed itself a leadership in the mobile advertizing sphere for which Facebook could claim.
In April, 2016 representatives of a social network bragged of 2 billion installations, appearing at the F8 conference. Since then no news from them arrived. It is logical to assume that to repeat success of the most popular search engine at Facebook it didn’t turn out, and the social network will remain as catching up at least until the end of this year.
The market of mobile applications is considered the most profitable and fast-growing segment today.
According to some forecasts, by 2020 its volume will reach impressive $101 billion.
It should be noted that Google the last time updated stock of advertizing of mobile applications at the end of last year. Then the search engine provided an opportunity to test applications even before their installation, and also gave to advertisers big freedom in design.
