Site Promotion in the Social Media
The main attention in the site promotion process in the social media must be paid to public groups and pages and the quality of their content. They are main points that help to draw the attention of new visitors and retain the existing subscribers. Normally, social media post must include graphic illustration to increase visitors’ perception. Nevertheless, there are some rules to make the post expressive and effective, which are the part of what is often called social media marketing (SMM).
Until recently, cute cat pictures (or other cute pictures – animals, children, nature or so on) were the universal key to success. Undoubtedly, cute cats are very popular and give lots of positive emotions for many people. Unfortunately, for serious business projects cute cats are useless, because in this case users pay too much attention to the picture and not to the author or other info. Thus, cute images will hardly increase sales, attract the target audience or make the brand famous. Thereby, here is the basic rule – to make an effective SMM campaign, it is important to use images that are relevant to the company’s goals.
The following advices will help to create actual and valuable content for the SMM campaign using pictures.
Image format
Try to find the balance between the parameters of the pictures (as high as possible) and requirements of the specific site (size, resolution and others).
Take into account that some social media have built-in mechanisms to fit uploaded pictures to their limits. This usually leads to the resizing or reduction in the image quality for the pictures that are too large. So, it is advised to manually edit the materials before posting to minimize the negative effect of an automatic fitting.
Pictures are connected with posts
Images should be not only relevant to company’s goals, but also connected with the specific posts. There are some methods to express the post’s content correctly:
- Before/after photo.
- Product use in real life.
- Graphs and charts (if there are many important numbers in the post).
The source of images is a matter too. The best way is to use your own and unique illustrations which are always something new to the eye. If it is not possible, try to purchase photos from photo banks or public domains, but do not forget about copyright restrictions.
Try not to use conventional pictures
New and unique images are vital for the effective SMM campaign. Conventional photos have been reposted many times before and visitors will get tired of them. Use original and unconventional materials to promote the post successfully.
Statistics prove the popularity of illustrated posts. Properly chosen picture definitely raises the overall rating of the post.
However, keep in mind that SMM activities demand the complex approach. It includes not only creating new posts, but also use different ways of promotion, communication with subscribers and various measures to maintain the company’s reputation in the social media.
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